Masterclass Portal
Building an LTL Brain
The masterclass designed to install decision-grade mental models. Master pricing physics, network velocity, base rate tariffs, and carrier operating mechanics.
Lifetime Access 29 Ingested Lessons Interactive Models
First-Principles Models
Understand density, terminal mechanics, and network physics instead of memorizing downstream rules.
Pricing & Tariffs
Base rate curves, benchmark tariffs, density classification, and accessorial cost structures.
Strategic Execution
RFP procurement tactics, freight audit forensics, contract leverage, and scorecard mechanics to protect margin.
Curriculum Syllabus
28 Modular LessonsIntro to Building an LTL Brain
2 lessonsWelcomeFree Preview
3m readWhy LTL?Free Preview
3m readThe Setup
6 lessonsWarehouse Equipment
5m readManaged Providers
3m readMaking Contact (with Humans)
2m readKnowledge is Power
3m readLTL Carriers
4m readShipper's Voice
3m readThe Negotiation
7 lessonsIt Starts with DATA
6m readPricing Basics
5m readLTL Rules Tariffs
3m readEvaluating Providers
2m readCreativity Matters!
2m readPut a Ring on it
2m readShippers Rejoice
2m readThe Systems
5 lessonsCarrier Accounts & Websites
3m readLTL Carrier Systems
3m read3PL Systems (not the company!)
2m readTMS/API's
2m readShipper's Choice
2m readThe Action
8 lessonsLTL Quote/Tender
3m readPick-Up - Let's Get it on!
2m readCross-Dock
2m readOn the Road Again - Line-haul
2m readAppointments
2m readExceptions + Claims (eww)
2m readTracking/Viz
2m readDelivery & Receiving Protocol
2m readThe Curator
Curtis Garrett
CEO, Lateral
Industry architect, operator, and founder of Understand LTL. Curtis created Building an LTL Brain to provide the first unbiased, principles-first education for the $60B+ freight market.